Are you a really awesome person who is helping to lead a United Way campaign in your workplace? Then this page is for you!
Below you will find a collection of storytelling tools that help answer the question “why United Way”? We encourage you to share these materials throughout your workplace, in emails, on your social media accounts, etc. Please be sure to come back to this page often as new materials will continue to be added as we move throughout the campaign.
Please note: we do not use stock photography or actors. All of our materials are real stories of real people whose lives have been changed through the support of our donors of United Way Chatham-Kent’s funded programs and services. While we applaud creativity, we kindly ask that you please do not modify any of the materials provided below without the express written consent of United Way Chatham-Kent as we have a duty to protect the use of our storyteller’s image. If you have any questions or a storytelling idea you would like to explore, please contact Steve Pratt, Director, Marketing & Communications at firstname.lastname@example.org.
Hard copies are available. Please speak to your United Way Campaign Associate if you would like a few to post in your workplace.
Poster Series: Do you know what your donation looks like?
Great locations for these posters are in break rooms, common areas, waiting rooms, and even restroom stalls!
Here are a few upcoming special events for United Way. We would love it if you could help us get the word out by posting our event flyers in your break rooms, include them in an internal email, or anywhere else in your workplace that you feel would be most appropriate.
Please check back soon!
Internal Special Events
Internal special events can be a great way to help your team inch closer to achieving your workplace fundraising goal, but sometimes keeping them fresh and engaging can be a challenge. If you’re looking for a little inspiration, check out this blog post.
Videos are always a great way to tell a story. Share them on your social channels, embed them into your e-blasts, share them through internal emails or play a video during a staff meeting.
Facebook Profile & Cover Pictures
Help to get folks excited by showing your love of our community on Facebook!
Facebook Post Images
Want to write a post about United Way? Here are some images from our current campaign certain to make your post look great! We would be most grateful if you were able to link the photo back to our website (http://www.uwock.ca) and include our hashtag #ChangingLivesCK in your post.
Facebook, Twitter, & Instagram
An easy way to get information out on your social media channels is simply to follow us on social! We will be posting lots of local content about the impact your donations make on the lives of our community’s most vulnerable. Like, comment and share our content to have instant content on your social media channels.
This year’s campaign hashtag is #ChangingLivesCK. We strongly encourage you to use this hashtag on all of your social media posts that reference United Way. This will tie your posts into the larger conversation and will offer your followers an enriched social media experience.
Our social channels are:
Some people love numbers – and the good news is, we’ve got ’em! Some of these reports can become a little confusing if you don’t have a financial background. The United Way receives top marks from global charity watchdog groups for accuracy, accountability and transparency. If anyone ever has any questions, we’re an open book and welcome the opportunity to have a chat. If someone on your team is interested in learning more, please have them contact your United Way Campaign Associate or they may contact our CEO, Karen Kirkwood-Whyte directly at email@example.com.
40,333 individuals accessed a United Way Chatham-Kent funded program or service in 2016.
Here’s the breakdown: 2016 Communities of Service Matrix
Understanding the United Way of Chatham-Kent
Some folks love to read and we have just the thing for them! Last year, our CEO wrote a series of articles taking readers in for a ‘behind-the-scenes’ look into understanding the United Way of Chatham-Kent. We would encourage you to print off articles of interest and place them in break rooms, waiting rooms, and anywhere else were people may wish to do a little reading.
Click here to access the articles.
We at United Way wish to thank the many volunteers who lend us their time and talents serving on our Creative Cabinet to supporting our storytelling ability for Campaign ’17. We simply couldn’t do this without them!
A special thanks to James Rasmussen, Elizabeth Downey-Sunnen, Jaclyn Gillier, Melissa Doyle, Ben Srokosz, Huzafa Hyde, the team at Lemonade Limited and our MARCOM team at National Office.
We also wish to show some big love for our friends in the media who help us change lives in our community through their gifts towards our annual campaign.