1297877747073_originalEach year, during the annual United Way campaign, local businesses, employees and individuals are encouraged to provide their financial support for the numerous programs which provide critical health and social services to over one in three Chatham-Kent residents.

There are various ways to support the annual United Way fundraising campaign. Historically, annual revenue for United Way has been generated through corporate gifts, employee workplace campaigns, individual contributions and special events. Donors can also provide planned contributions through gifts in wills, life insurance policies and special memorial donations. (I’ll be elaborating on this subject in a future newspaper article.)

While approximately 35 per cent of annual contributions to United Way come from workplace campaigns – which allow employees to contribute through payroll deduction, several companies have selected additional – and unique – means to show their support.

One such company is Greenfield Specialty Alcohols. For the past five years, this corporate partner – together with its employees – has hosted the Harvest Run for United Way. This event not only supports United Way’s “Healthy People, Strong Communities” focus area, but demonstrates a corporate philosophy that results in enhanced employee morale and increased productivity.

According to Angelo Ligori, plant manager, “Our 75 strong workforce is relatively small by comparison to others in the community. In addition to supporting an easy-to-administer payroll deduction campaign for United Way, we know that choice is important to our employees. Not only does our involvement in the Harvest Run demonstrate our company’s corporate social responsibility, we have evidence that giving our employees choice in how they support local charities also enhances their commitment to civic engagement – a key ingredient in building a stronger, safer and more caring community. A healthy and engaged workforce means a healthy bottom line.”

With this year’s sixth annual Harvest Run, Greenfield will be able to boast a total of over $100,000 for this unique fundraising event. These funds help to ensure that the services are available for our community’s most vulnerable citizens. And we thank them for that!

There’s still time to register for this year’s Harvest Run – scheduled for Sunday, Sept. 25. This year’s event will be held at John McGregor Secondary School commencing with registration at 6:30 a.m. and a start time of 7:30 a.m. for the half-marathon. There is also a 5 km. Run/Walk, a 10 km. Run and Kid’s Dash. For additional details please go to www.ckharvestrun.com.

Steve, Jaymee and Cory Cronin all say, “The unique medals, the long sleeve New Balance shirts and food will make this year’s run one of the best ever. The one-of-a-kind medal will not be matched by any other race out there!”

For more information about how you – or your organization – can support this year’s United Way campaign, please contact Tom Slager, United Way’s Director of Resource Development at 519-354-0430 or email tom@uwock.ca.

If there is a particular question that you would like answered in a future article, please do not hesitate to send me an email at karen@uwock.ca or call me at 519-354-0430.